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Why a Data Company Wants More IRL (In Real Life)
Many people say that marketing is both an art and a science, but lately, with all the data available and SaaS tools that deliver amazing insights into the success of each and every campaign, I think...
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Celebrating Women of Data: Career Advice for Getting Ahead, Leading, and...
Women leaders of today are doing some pretty incredible things.They are reshaping global industries to make room for growth and diversity. They’re pushing the envelope of innovation and starting...
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A GDPR Compliance Checklist for Evaluating Your Data Strategy
The General Data Protection Regulation (GDPR) represents one of the most comprehensive reforms to data regulation in recent times. It affects how companies around the globe approach their strategies...
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How to Do a Customer Profitability Analysis
What is customer profitability?Customer profitability is far more than just the calculated lifetime value of a customer, and more than the gross or net margin generated from a transaction. A proper...
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The Podium - March 20th, 2019
Hey Looker Community!I’ve missed you all in the time since the Podium. I was so glad to see smiling faces from the Community in person at JOIN: The Tour, Los Angeles. There’s something particularly...
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Deepening Code Reusability with LookML Project Import
Each month, Looker releases new updates and features that further enable the smarter use of data. As we continue to improve and build upon Looker, we want to highlight and share notable features so...
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Going Beyond Good Intentions: Ways To Advance Diversity & Inclusion In The...
In the last three decades, organizations have started their journeys towards becoming more diverse and inclusive (D&I). Throughout these journeys, jargon such as diversity, inclusion, belonging,...
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Top 4 Data Strategy Trends for 2019
Recent research from Gartner1 found that 91 percent of organizations across the globe have not yet reached a "transformational" level of maturity in data and analytics, despite it being a number one...
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The Podium - April 1st, 2019
Hello Looker Community!Sad news today — The data has spoken and since it looks like nobody’s reading these, this will be the last ever edition of The Podium :(dimension: what_day_is_it? { type: string...
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Data of Thrones Part IV: Were our Season 7 Game of Thrones Predictions Right?
If you’re a Game of Thrones fan, you’re likely as excited as we are about the upcoming eighth and final season of the series. There are so many questions we still have that we’re eager to (hopefully)...
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Building on the Platform: Custom Applications for Sales & Marketing
Today’s successful organizations are moving beyond BI tools to create and deliver custom data experiences. They’re starting new ventures, delivering for their customers, and building data cultures to...
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Create Your Own Interactive Game of Thrones Data Visualizations
The final season premiere of Game of Thrones is just a few days away! With winter fast approaching, we’re more excited than ever to see what the Data of Thrones will show us — especially if we can...
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An Act of Empathy: Why I Joined Looker
I'm sitting in the audience at Looker's JOIN: The Tour event in New York City, when the speaker on stage shares a quote from the company's co-founder, Lloyd Tabb:"Great software is an act of...
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The Podium - April 18th, 2019
Hey, Good Lookers!I’m freshly back from JOIN London and still feeling the buzz from meeting so many awesome Looker users. While I’ve been gone, there’s been lots of great activity on the Community that...
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Data of Thrones: Game of Thrones Gender Analysis for Death, Sex, & Dialogue
Since the beginning of the series, much has already been noted about the “woman problem” in Game of Thrones, from how the show may lean into gender stereotypes, to killing off female characters in one...
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Women of Data: Diana Streche, Data Engineer at Adore Me
Diana Streche is a Data Engineer at women’s intimates company Adore Me. Since graduating with a degree in Computer Science from the University of Transilvania, Diana has worked in roles including on...
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5 Benefits of Having a Dog-Friendly Workplace
I love dogs. I think about my dogs constantly. I greet dogs when I walk by them more comfortably than I greet their owners. When talking about any dog, I am likely to give them the honorific title...
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Build vs. Buy: Choosing The Right Embedded Analytics Solution
Your customers expect data. They already get it in their day-to-day lives: they know when that package will arrive, how much screen time they spend on which apps, and how many Twitter followers they...
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Increasing Business Intelligence User Adoption with Looker at Adore Me
Achieving user adoption is a challenge that is as unique as the people that make up an organization. There is no exact recipe for it, and no bulleted list you can follow to get there. The reality is,...
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The Podium - May 1st, 2019
Hello there, good Lookers!Wishing you all a happy May Day today (wow, it’s already May!) A couple of fun reminders to share —Whether you’re still spinning out from the most recent episode or you just...
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